Wizard Creek Consulting.

Search Keywords

Information about Search Keywords and how to pick Keywords for your business, website, and blog..
"If Content is King on the Internet, then Keywords are Queen." Ken Giddens


Interesting Facts


Monday, April 14, 2008

 

Content Ad Campaign Keyword Strategy Revisited - Search Engine Watch

"The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough for search advertisers to grasp. In traditional search advertising, keywords are intended to match search queries that are usually related to the advertiser's products and services. The keywords in a content ad group should describe the types of pages and sites where you want your ads to appear."


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