Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog. "
The Daily Dot - How to search the Deep Web: "A brand-new search engine named TorSearch debuted last week, making waves around tech media. It’s not hard to see why: The Oct. 2 seizure of Silk Road captivated netizens by exposing a corner of cyberspace that didn’t appear on Google and was difficult to navigate unless you already knew what you were looking for."
In the world of SEO, you’re really only as good as the tools you use. Those who take on DIY SEO with a firm intuitive stance do so at their own risk. For most of us, what we assume folks will do to search and find our business on the web doesn’t come close to hitting the mark. We should never bank the success of our business on the instincts we have about our customers – especially when there are plenty of tools to validate and guide us.
What to expect in SEO in the coming months: "We just recently taped a new round of webmaster videos, and I thought this video deserved a full-fledged blog post. This is my rough estimate (as of early May 2013) of what search engine optimizers (SEOs) and webmasters should expect in the next few months:"
Learn with Google webinars – Experienced Advertiser – Google Ads: "Learn with Google Webinars
Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. Interested in learning how to make the web work for your business? Register for an upcoming webinar, or view recorded webinars below. You can use the drop-down menus to narrow your interests."
Sign up for Wordtracker's “Get Links!” video course (with a year's subscription to the Link Builder tool thrown in) and you'll learn:
How to dramatically improve your link building success & start winning links right away
The smart link prospecting methods used by industry pros
Why most link requests fail (and how to make sure yours don’t)
How to build a legion of social media followers & give your link building a flying start"
Everything you need to know about the canonical tag | Wordtracker
Everything you need to know about the canonical tag | Wordtracker: "The canonical tag is a way to pass value from one page to another without using a redirect. ‘Duplicate content’ has become a widespread issue and is being increasingly targeted by search engines. Prevent the damage it can do to your site with the canonical tag. This article covers the basics on what it is and ways to successfully implement it."
"Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily"
Top Ten Google Easter Eggs - Our List of Best Google Easter Eggs, 2012: "Easter eggs are funny little 'surprises' hidden into software by software programmers. Google, being a geeky software company, is no exception to this tradition. Here are some of the funniest, best Google Easter Eggs. Our list of the top ten best Google Easter Eggs. We've built it out, easy for you to use - so share this list of the top ten Google Easter Eggs.
"Most people don’t really stop to think about where they will use their keywords. They simply identify keywords that they want to rank for and then pimp out their site SEO-wise to try and target that keyword as effectively as possible. But stopping to think about where you use your keywords will reveal the kinds of content you need to create, and where you don’t need content at all."
"So what do you do after you’ve researched a massive list of keywords? You manage that list with a tool that keeps it organized a little bit better than Excel does. Ann Smarty reviews Traffic Travis and Web CEO, two desktop apps that do just that."
There are more and more tools for managing keywords - Ann Smarty reviews two.
"Keyword research is one of the most important stages of developing a website - especially if the purpose of the site is to generate money and business. Your first step is deciding exactly what you will be selling on your site - is it a product, service or information?"
"... You are forced to turn to other methods of keyword research. Here are my favorite ways to figure out what the hell the customer is thinking when they are looking for my customer’s product/service."
"The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough for search advertisers to grasp. In traditional search advertising, keywords are intended to match search queries that are usually related to the advertiser's products and services. The keywords in a content ad group should describe the types of pages and sites where you want your ads to appear."
"Do you know what your target audience wants and how they are looking online? As an Internet Marketing Consultant I am often surprised that many website owners don’t know who their market is, and how to target them with web copy and SEO.
Keywords are the words that web surfers enter in search engines to find websites about their search terms. If you want to get in front of your potential audience, it’s important your website has good search engine rankings for your keywords that are related to the theme of your website."
"There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn’t matter — that as long as all the individual words within the phrase are used, your copy will do its job."
"Work Media has developed a new way of measuring a web site's visibility, using a mathematical formula that derives a value called Keyword Relative Value. The technique results in a single number that represents the value of a web site's search engine rankings for a particular set of keywords in a specific search engine. This value can then be compared to the value for competing sites to easily gauge search engine visibility."
"What’s the difference between market and keyword research? Market research explores and digs out keywords related to an industry or niche. Keyword research examines the monetary value and search performance of EACH keyword."
This article has some good thinking on the difference of market research and keyword research. I think brain storming sessions are excellent techniques to do market research.
"When Jay got back from the Vegas PubCon conference in December he said, 'You should see the new Microsoft keyword research tool that was demo'd'. I know for a fact that he's seen and tested a lot of keyword tools, so I was impressed by how impressed he was. He also mentioned that it has a really long name - AdCenter Add-in Beta for Excel 2007 with Ad Intelligence - and he wasn't joking."
"I know that every online site spends quite a bit of time trying to improve their ranking for site keywords. Of course, one of the first things everyone does is figuring out where the site ranks for these keywords. That generally involved using different tools that will help place a keyword and check your site ranking through these tools....
"Keyword research is what you do AFTER you have confirmed that you have found a thriving marketplace through a few certain criteria that tells you sales are strong, the commerce being moved shows some stability and, yes, there may be a little stiff competition which is actually a good indication."
Interesting ideas on Market Research and Keyword Research.
"Tags, meanwhile, are the searchable keywords the individuals can assign to either their own images or to those of nearly anyone else that say something about the information--the defining characteristic of Flickr and a growing number of other online services."
"Keyword research, at its essence, is market research. It tells you what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with insight on how to converse with them via your blog."
"Let me just say that all of the tasks mentioned above are important, but they’re not the most important first step in an SEO campaign. Your first step should always be research. You may know it as keyword research, keyword discovery, key phrase selection or any number of different titles. What’s important is that you know that it’s the first - and most important step - before you do anything else."
"Almost every SEO will tell you keyword research is a key preliminary task when developing content. I have to say I am a minimalist when it comes to kw research.... Over the last 2-3 years I’ve gradually replaced approximately 80-90% of my kw research time with semantic research and analytics."
An interesting article that takes a different approach to keyword analysis.
"To some, it sounds incredibly simple. To others, it's somewhat mind boggling... This article offers up a quick and simple primer on the concept of keywords and keyword phrases in regards to organic search engine optimization."
"Today we are releasing a new plugin for Wordpress that allows you to monetize your long tail traffic better than ever before. The plugin works by taking the keyword that a visitor used to find your site in any major search engine and turns it into an affiliate link."
"I’ve included some basic information about 30 of these tools in this article. Some of these tools are designed specifically for creating and managing pay-per-click campaigns, but they can also be helpful if you’re just trying to optimize your site."
An excellent list with short descriptions of 30 keyword tools.
"Getting on page one is more vital than ever. Make sure you're targeting keywords that will get you there.
Well over half (62 percent) of searchers click on a result from the first page. By the third page, 90 percent of searchers have already clicked. The first few results are clicked on by almost a quarter of searchers (23 percent), according to the study.
If you're listed on page four or lower in Google's results for most of your keywords, then alarms should be blaring in your head"
"Our Free Keyword Research Tool : Is driven off the Wordtracker keyword suggestion tool. If you sign up for a Wordtracker account they offer many additional keyword research features and tools that are lacking in our basic keyword tool." Keyword Tool: Analysis and Suggestion
"Here's a new way to find hidden gold online: Jeff's Ad Word Analyzer helps you instantly uncover targeted keywords with high search volume and very little competition. It also shows the supply and demand for all of your keywords." Keyword Tool: Analysis and Suggestion.
"Keyword Expert helps you instantly uncover targeted keywords with high search volume and very little competition. It also shows the relative supply and demand for any keyword that you are considering for your PPC ad." Keyword Tool: Analysis and Suggestion.
"Keyword research is a crucial precursor to further SEO related site enhancement. Most importantly, identifying the terms that would not only lead searchers to your site but also result in conversion means that you are meeting the needs of the users."
"Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors."
Keyword Tool: Keyword Analysis and Suggestions Subscription Service.
"Use this keyword density analyzer to analyze the keyword density of keywords on your web site pages or measure the keyword density of your competition to determine the optimum keyword density for your keywords."
"The main thing that you're doing wrong is putting any stock into the KEI part of Wordtracker. Personally, I rarely bother to look at the competition reports because they don't give me much (if any) valuable information."
"The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query."
"We all know keyword selection is the single most important aspect of search engine marketing. ... I also want to encourage you to start expanding your focus and even occasionally shifting it entirely to embrace an even bigger picture."
Some good tips on expanding the research into keywords.
"Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which is keyphrase selection and evaluation."